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German Online Casinos Set TV Ad Limits – European Gaming Industry News|German Online Casinos Set TV Ad Limits

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German Online Casinos Set TV Ad Limits

Online casinos licenced by the German state of Schleswig-Holstein have agreed to self-impose limits to how they advertise via television in the country. The operators will adhere to a model which limits the number of minutes they can promote themselves collectively per month.

Critics have claimed that online gambling advertising in Germany has jumped in recent weeks, with these being addressed by a member of the German Association for Telecommunications and Media (DVTM).

All of Schleswig-Holstein’s 11 regulated casinos, eight of which are represented by the DVTM, will only be allowed to advertise on TV for a combined 17,000 minutes per month. This applies to freeview channels.

To make sure that operators remain compliant, it is believed that the model will use “neutral media monitoring data.” Moreover, regular reports will be filed to gambling authorities. If online casinos are found to be breaching these regulations, they will be dealt with accordingly.

Dr. Andreas Blue helped to negotiate the model. He had the following to say about online casinos in Germany and their new ad restrictions.

“The present model of self-regulation for nationwide TV advertising in online casinos is strictly logical and can be easily checked by Nielsen Media Research on the basis of neutral media data. Absolute transparency and fairness are thus guaranteed for all sides. It has already led to the fact that the advertising time for licensed online casinos from Schleswig-Holstein on national television has been significantly reduced since 2019 and, moreover, has not increased during the corona period,” Andreas Blue said.

DVTM CEO Renatus Zilles responded to claims related to a “massive increase in gambling advertising.” He believes that these are “fake news.”

Zilles also said that “the alleged increase in gambling advertising is regularly circulated by interest groups such as the vending machine industry, but also on the political side.”

Online gambling activity also went down during the COVID-19 pandemic, according to research. In April, MySportWetten found that just 14.9% of its research participants had continued betting during the absence of sports.

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Industry News

Soft2Bet Adds New Gamification Elements to Their Project, Malina Casino

December 13, 2022

Reading Time: < 1 minute

Soft2Bet has just renovated its sophisticated project, Malina Casino, adding a newest series of gamification elements, including:

The Achievements Section – 42 achievements have been added and players who unlock these are rewarded with coins. The achievements are specifically created and localised in accordance with the target markets of the project. A long-term gamification reward called the “collection of achievements” was also added, where users can receive a cash prize when unlocking all the achievements.

Coins – The gamification element known as Loyalty Points has been replaced by coins. Users can accumulate coins as part of their balance when playing in the casino, making deposits, completing achievements and winning tournaments.

The Shop – Players can use the coins they accumulate to buy bonus money and Free Spins of differing amounts and spin values in the bonus shop. The shop has a selection of items which serve to attract several different user groups, spanning from low to high rollers. Players will also be able to enjoy Free Bets for sports.

Tournaments – Players that enjoy taking part in the tournaments can now win new rewards including bonus money and coins.

This is a significant improvement for the brand that will help garner wide appeal in the industry, particularly among players that enjoy projects with a unique mix of advanced casino features and stunning aesthetics.

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Industry News

Dallmeier Launches Casino 2.0 Information Campaign: Making Casino Operations Easier

December 8, 2022

Reading Time: 2 minutes

“Making casino operations easier”: According to this motto Dallmeier is launching a comprehensive awareness campaign to show how modern video technology not only ensures greater user-friendliness, but also higher objective security, greater efficiency and, at the same time, cost savings in casinos.

Gaining well over 20 years of experience, Dallmeier has become an expert in video technology for casinos. Now, the Germany-based manufacturer is launching an awareness campaign aimed at all functional areas that benefit from the smart use of video technology: Surveillance Managers, IT Managers, Gaming Managers, Marketing Managers as well as CEOs or purchasing managers.

Dallmeier will provide comprehensive information material for each of these target groups. On the new casino website, well-founded White Papers will gradually be available for download. The documents address the specific needs and pain points of the target groups – and how they can be addressed with the latest trends and developments in video technology.

The first one is the White Paper for Surveillance Managers entitled “Gaming Floor PTZ is old-school. 360° cameras – done right – do a much better job.”, which is already available and questions some of the traditional solution strategies that have remained the same for decades.

Surveillance managers in casino operations must make the impossible possible every day: They are responsible for preventing and resolving a wide variety of events and incidents, from accidents to organised cheating in gaming operations to brawls. On top of that, they must meet ever-increasing regulatory and occupational health and safety requirements. For this, one thing is particularly important: a comprehensive and, above all, high-resolution overall view, which at the same time enables the details of an incident to be traced exactly. But which technique is best suited for this?

How can you achieve an even faster reaction time using fewer cameras? How can user-friendliness be increased, and costs saved at the same time? These are some fundamental aspects that are presented in more detail in the White Paper. In particular, the current technological developments are also explained in more detail: Are gaming floor PTZ cameras still state-of-the-art? Are all 360° cameras the same or what fundamental differences exist? What is the term “unlimited virtual PTZs” all about?

In addition to the White Paper, a video comparing traditional gaming floor PTZ cameras with “real” 360° systems such as the Dallmeier Panomera W8 is also online on the Casino website.

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